What is a marketing campaign?

A specific, defined series of operations used in marketing a new or improved product or service by the application of diverse marketing channels and tools. It is the execution of one excellent idea that spreads to your customers, excites them and makes them want to do business with you.

Does Your Company Really Need a Marketing Plan?

What is Marketing? Marketing is the process of defining, understanding, and then continually promoting your company to your particular market. Your marketing plan is the foundation that defines who your target market is and positions your service or product to that market with an approach that converts into sales.