Who will your customer remember? You or your competitor.
If you can answer “my company”, then your brand is solid. If you’re not sure, then perhaps it’s time for our Customer 1st Branding Workshop.
No matter how iconic a logo and tag line may become, a company’s brand is more than its logo. Your brand is is the sum of the visual, intangibles, promises and messages that your company communicates with the world, especially its customers. Taking the time to carefully formulating a brand identity that coincides with its values, goals, and beliefs, a company is clearly demonstrating its investment in its own mission and product.
The Customer 1st Branding Workshop
This is a 2-3 hour discussion with you and your stakeholders where we:
- Review the current elements of your brand, logo, website, colors, social media, etc.
- Determine the unique selling points of your company
- Discuss your core values and culture
- and figure out the intangibles that will make your company stand out from the crowd.
Once the workshop is complete, your result is the building blocks for a new or updated, but memorable company image that becomes part of your customers’ memory, an important element of the customer experience.
brands by their very definition are meant to inspire loyalty amongst a customer base.